Published: Wed, October 11, 2017
IT | By Amos Hawkins

Apple Poised to Release Spielberg Series in Bigger Move Into TV

Apple Poised to Release Spielberg Series in Bigger Move Into TV

And while Apple hasn't commented, NBC Entertainment President Jennifer Salke told the Wall Street Journal, "We love being at the forefront of Apple's investment in scripted programming, and can't think of a better property than Spielberg's beloved Amazing Stories franchise". It did not attract wide enough audiences and was canceled but has seen developed devoted cult following, something streaming services crave. The 1985 original anthology series produced by Spielberg ran for two seasons, earned 12 Emmy nominations and received five awards. Apple is reportedly paying $5 million per episode to produce the show. Depends on who you ask, but speaking as someone who was a fan of the original series and a fan of both Fuller and Spielberg, I'm gonna say "Hell yeah, it is".

Reuters is reporting today that "Apple Inc has signed a content deal with Steven Spielberg's Amblin Television and Comcast Corp's NBCUniversal television production business".

The company has allocated a reported $1 billion budget to its new creative heads Jamie Erlicht and Zack Van Amburg (of Breaking Bad fame) and this appears to be the first major expenditure.

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It's still unclear how Apple will release its shows - or when. With fellow tech companies like Facebook entering this space, the original content landscape looks primed for change in the near future. Its Carpool Karaoke spin-off series debuted this fall, and Cupertino unveiled an app development competition series (called Planet of the Apps) at WWDC this summer.

Bryan Fuller will serve as an executive producer on the Apple remake with Amblin's Darryl Frank and Justin Falvey also executive producing. Maybe Amazing Stories will be next year's Stranger Things; maybe it'll crash and burn.

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